KAUYUMARE is born from the desire to support and collaborate with the Wixaritari tribe, a millenary mexican culture.
 Their purpose is to create and develop art projects inspired in a contemporary design world using ancient techniques and styles that express the Wixárika cosmovision. They value and favor the craftsmen labor by practicing fair trade.

The Huichol or Wixárika people are an ethnic group that inhabits isolated areas along the Sierra Madre which covers the states of Nayarit, Jalisco, Durango and Zacatecas in Mexico. The Wixárika culture revolves around mother nature as their sacred entity. Its elements represent gods and ancestors. All the community members will make pilgrimages for hundreds of kilometers to their sacred lands to visit, adore and receive the gods teachings. The gods communicate with them through dreams and visions which are then expressed on their different handcrafts. This is why all Huichol art is sacred, each symbol contained is a part of their beliefs and traditions and has a profound meaning.

Originally, the materials used in Wiraika crafts were various things they found in their natural habitat like stones, seeds, nuts, precious stones and shells, among others. Nowadays, after great cultural exchange and innovation, Wixarika craftsmen use crystal beads made in Czech Republic or in Japan. Every bead is placed one by one with the highest care and precision.